Who Does SEO Benefit?
Search Marketing for Small Businesses and Creative Outlets
Here at Bear River Design, one of our specialties is search engine optimization, or SEO. Sometimes, our clients aren’t sure if they can benefit from a professional SEO campaign or are not certain what to expect during the process. This article serves to explain who can benefit from SEO, what to expect, and where to look for help.
What is SEO?
We cover what SEO is at length in other articles, but for the purpose of this article we only need the basics. Essentially, search engine optimization is the practice of building our websites in a way that search engines (especially Google) can easily understand and categorize. This results in better placements when people search for our products or services. Obviously, if our pet grooming site shows up first in the results when someone googles “pet grooming,” we are likely to make a sale or conversion. Likewise, we also want to appear in a prominent position for related services, like “pet hair cuts,” “schedule a pet grooming,” etc. A good SEO campaign allows this to happen naturally with minimal cost.
What to Expect from an SEO Campaign
An SEO campaign is (usually) not a magic bullet that will suddenly cause thousands of dollars in revenue to come rolling in. After an SEO campaign is completed, we can comfortably expect more website traffic, more sales, and more outreach - generally in the 5-15% range, depending on industry, area, and service range.
These benefits take time to appear - we can typically start seeing benefit right away, but it will be months before Google catches up with our changes. Hiring a professional can speed this process up, but not substantially.
Okay, so EVERYONE Can Benefit from SEO?
No. Some more - aggressive - web design companies may say otherwise because they are selling the service, but really SEO is more helpful for some sites than others. Here are some websites that probably won’t benefit significantly from SEO:
Brand New Websites
This is usually the case if the web master includes at least basic SEO and decent content writing from the get-go. If the person creating the content knows what they are doing, fresh content generally won’t need an extensive SEO campaign for at least a month or so to allow the dust to settle in the search enginosphere. Be wary of people telling you otherwise, and if you have questions remember to do your research or contact a friendly professional (like us!!!).
If, however, the webmaster isn’t a good writer or is generally of mediocre quality, a new website may benefit from an SEO touch-up in it’s early months. Use your own judgment here.
People you don’t know probably aren’t going to be looking for you, and people that are will be able to find you if the site was made with any regard to content at all. Skip SEO, or perform the basics yourself, or work out an affordable deal with someone you know.
Sites Satisfied with Results
The bottom line is that if you are happy with your results and don’t want any more public outreach or sales, or your customers are already searching for you by name anyway, there isn’t much use in trying to improve rankings. Most companies, however, want more outreach, more sales, and more notoriety, and can therefore benefit from an SEO Campaign.
Who SEO Does Benefit
Well, almost everyone selling a service, attempting to increase brand recognition, or looking to drive views to their site will benefit from a solid SEO campaign, and SEO need not be crazy expensive to make an impact. A basic SEO campaign that runs in the several hundred dollar range will be enough for most websites, while the more tech savvy or internet driven may want something more extensive. If you fall into one of these categories, you may want to look into DIY SEO or hire a professional:
Small Companies with a Product or Service
Small, local companies benefit immensely from SEO, because people searching both for the company specifically and the service in general will have an easier time locating them. SEO is an affordable method of advertising that causes a return on investment for most anyone that does it properly. Improper SEO can, and does, hurt our results, so do your research or find someone that has!
SEO drives more traffic to our online marketplace and therefore increases sales, and it does so with minimal investment and has lasting results. We strongly suggest anyone with significant e-commerce income to make sure their site is optimized by a professional.
Blogs, Informational Websites, and How-To Writers
SEO can help creative people get their work in front of more eyes. Regardless of how good our book, article, or blog is, if Google can’t tell what it’s about no one will see it. SEO goes hand in hand with web content writing and web design in general, and is particularly beneficial for those of us trying to reach a crowd.
Is SEO Right For Me?