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03.16.2016
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Written by: J. Zatkulak
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The customer database is critical in creating a personalised direct mail campaign, but is unfamiliar to many printers or graphic designers. This article explains what kind of information is required to make a personalised mailing possible, how it is entered, stored, maintained, extracted and used with variable data print (VDP) software to generate campaigns in which each printed piece can be tailored to the profile of each customer.
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