What is On-Page SEO?
Common Questions and Answers about Search Engine Optimization
“What is what is search engine optimization?” I hear it all the time.
On-page SEO, in principle, is simple. It is the practice of programming the language of web pages (HTML) in such a way that search engines, especially Google, can both understand and derive meaning from our web pages. The result is better ranking organic and pay per click results on search pages. In other words, our service, product, or information becomes more prominent when our targeted terms (keywords) are sought through search engines, thus improving our odds of sales, visits, and outreach.
The improvement in conversions, and therefore profit, is almost always dramatic.
On-page SEO is the single most valuable investment we can make in our website. Yes, it’s that important. If Google can’t find and understand our content, it doesn’t matter how great our service, product, or information is.
Who does SEO Benefit?
We cover that topic in detail in our article appropriately named Who Does SEO Benefit, but it is safe to say that if we want more sales, online interactions, or outreach, our business can benefit from a well-managed SEO campaign. Best of all, it is generally a fairly inexpensive process that produces financial gain over time. For DIYers with a small amount of program or CMS skill, it’s easy to get at least the basics down ourselves as long as we have good info. For those who want professional help, Bear River Web Design offers data-backed, affordable SEO packages that can cover all the necessary bases within your budget.
Does On-Page SEO Change the Appearance of My Webpage?
Well, it depends, but typically the answer is “Yes, at least a little bit.” On-page SEO does include subtle changes that may not be visible to a typical user, but some changes, like the addition of header tags, meta descriptions, and content changes, will change the look or content of your web site. A good SEO professional will always make changes that are for the better, both from the perspective of user experience and search engine readability. A good writer with SEO knowledge can combine the best of both the creative and technical worlds.
What Changes Can I Expect a Good SEO to Make?
A good SEO will analyse, research, and correct aspects of our:
- Title Tags: The text that appears in the tab of our web browser, and the primary means by which search engines know what a page is about.
- Meta Descriptions: The text that appears beneath our link on search result pages.
- Header Tags: The headers that break up textual content into meaningful blocks, for both users and search engines.
- Page Content: The text that appears on the paget.
A good SEO may change other aspects of our site as well, such as navigation, site structure, etc.
How to Get Started
Like the info you found here? Follow us on Bear River's Facebook for more!