Mobilegeddon is the term for Google's newest optimization that makes mobile web sites rank higher than their non-mobile peers. Mobilegeddon can affect traffic to your web site and thus your bottom line so it is important to understand what it's all about. Mobilegeddon can be a blessing in disguise if you understand how to setup a proper mobile web site.
Mobilegeddon might impact 44% of Fortune 500 websites. 60% of online traffic now comes from mobile and Google wants users to have a good experience. Simply put a site must be not only be accessible from a mobile device, it must be easy to use, otherwise it will be downgraded in smartphone search results.
A site's text must be readable text without the user having to make a lot of touch adjustments on the mobile device. Additionally, mobile sites need easy-to-use tap targets and other features. The algorithm only affects smartphones' search results.
The Mobilegeddon update is Google's way of keeping their service relevant as it faces competition from native mobile apps and other search engines. Currently search accounts for 43% of smartphone traffic.
To score well on Google's speed and mobile user experience tests often requires changes to a website's graphics, code, and server settings. Most web designers are not up to this complex task. A team effort is usually needed. Google gives you the tools to measure and explain your results.
To test your site you can use the following link https://www.google.com/webmasters/tools/mobile-friendly/.
It is important to remember that this update:
1. Affects only search rankings on mobile devices
2. Affects search results in all languages globally
3. Applies to individual pages, not entire websites
Making your site mobile friendly is more important than SEO optimization at the moment, because there are so many mobile users.
"This update is really about Google's vision of what the web should be-using its search results as a lever to move everyone in the direction it wants them to go," says Danny Sullivan, the founding editor of Search Engine Land, in an interview with Wired. "If you're searching for something on Home Depot, you probably still want that... even if it means double-tapping on your screen or stretching the page a bit more with your fingers so that you can see it."
Please check out this helpful post from SearchEngineLand.
Just remember the benefits outweigh any potential costs.
For more information and a private consultation call 404-454-8871.