Websites and blogs survive and expire by their rankings on Search Engines such as Google. Website owners and developers tirelessly try to keep up with ways of properly optimizing the content and the sites for maintaining these rankings. Every new set of Google Updates makes crucial alterations to its algorithm, and the strategies keep changing. A website must change with those in order to avoid being lost under oblivion. Updated SEO tools and SEO software need to be used constantly.
However, it is not as difficult as it seems. Once one knows how to be prepared before, during, and following these updates, he will never be caught off guard. Keeping up with Google Updates is crucial in order to stay a step ahead and prepare a website in 2016.
Reasons Why Google Implements Updates: Google, at its core, is a service. Its aim is to offer the best possible outcome to users on the basis of the users' searches. It achieves this with the help of an algorithm which happens to be an extremely complex formula that is used for deciding what answers the question presented in a search best. It should be the goal of a website developer or owner to try and comprehend how this algorithm works in order to create content that is deemed superior quality by Google.
Google makes numerous changes every year, although some of these changes affect only a tiny percentage of searches. The big ones are, however, capable of destroying a website's traffic numbers and taking it down miserably in the rankings.
The crux of the matter is, while starting a website or a blog, one must remember that Google looks for a superior quality user experience throughout the entire site. Google creates these updates for coming as close as possible to an ultimate comprehension of how to appraise that user experience.
Know Google's Past Updates and Understand the Future: An analysis of the Panda Update of Google that rolled out in 2011 contains some timeless tips that are still important. Knowing what Google has been doing over the yesteryears helps one in understanding the future updates better.
The tips that the abovementioned analysis contains are as follows:
a. Reduce Page Load Time: If a website is loading too slowly, the heavy plugins should be eliminated and caching plugins should be utilized. Slow loading sites do not offer quality user experience and hence Google does not want to rank them.
b. Provide High-Quality and Unique Content: One should never try to duplicate something he saw elsewhere or never try to lengthen blog posts. One should always ask himself what his followers can take away from this.
Website owners and developers react as Google acts. However, one does not need to dive into it without careful considerations. Google is absolutely transparent with the changes they make for each and every update. The job of a website owner, before each update, is to initially take a look at things Google has done previously, like the example cited above. This helps one in understanding not only the how-s but also the why-s of Google's updates.
These, along with the top SEO tools and the best SEO software, would help one prepare his site in 2016.