Public Relations

GMB Optimization

Google My Business Optimization

What is GMB Optimization?

Google My Business Optimization (GMB) is the process of optimizing your GMB listing and leveraging it for more sales. While many companies claim their GMB listing, they tend to overlook the importance of optimization. This is like developing a website but forgetting to create product/service pages.

An optimized GMB listing helps Google find, crawl, index, and rank a local business. This plays a central role in helping your business attract high-quality traffic and build a wide audience base.

Google My Business Optimization

Google My Business makes it much easier for local web users to find your business. By sharing essential business information (name, address, phone number, website, business hours, etc.) and optimizing your listing, you can maximize your chances of appearing in the Google 3-Pack.

The Google 3-Pack displays the top three search results for a local search. Why does earning a spot on it matter? Because the top three search results on Google earn a whopping 75.1% of all clicks.

If your business is listed on the second or third page, your click-through rate will be significantly lower. In fact, 75% of people never scroll past the first SERP.

GMB Optimization has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean GMB Optimization is free. Our GMB optimization specialists use a wide range of innovative, effective, and actionable strategies to help local businesses rank higher. Our state-of-the-art software, resources, expertise, and extensive experience enable us to deliver incredible results that can be easily sustained in the long run.

Our strategies include (but are not limited to):

  • Keyword optimization
  • Actively requesting and responding to reviews
  • Ensuring NAP accuracy and consistency
  • Leveraging GMB Messages
  • Consistently sharing high-quality posts (images, videos, etc.)
  • Carefully monitoring GMB Insights and making changes accordingly
  • Creating FAQ lists
  • Monitoring the Q&A section

You Can See Success!

The entire process is tracked in our dashboard and reports can be automatically sent to you. You’ll see the content we create and detailed progress of your search rankings. You will also be notified when you get a new review from one of your customers and you can respond directly from your dashboard.

At Bear River Web Design, we are knowledgeable and experienced in the most up-to-date Google My Business Optimization techniques. Our team is experienced in Local SEO, Brand Optimization, and Online Reputation Management.

There are a number of factors that should be considered in tailoring a GMB Optimization campaign for your company in order to effectively increase your position in search engine results, within your budget. I invite you to give me a call at (530) 324-BEAR, so we can discuss your needs.